The objectives of the discipline "The Digital Transformation of Business Practices in Southeast Asia" are to: 

• Summarize the main trends of economic regionalism in Southeast Asia through the prism of ASEAN's readiness to develop a digital agenda of multilateral cooperation. 
• Identify the specifics of brand development and successful advertising campaigns in Southeast Asia, taking into account regional best practices and their digital dimension. 
• Determine the degree of development of digital cooperation infrastructure in the implementation of commercial projects in Southeast Asia.    
• Assess the key regulatory aspects of the digital transformation of SEA business practices. 
• Systematize the implications of digital transformation of business practices for the corporate sector, including micro, small and medium enterprises in SEA states. 
• Compare the readiness of SEA companies to strengthen the digital component of their business operations in terms of competencies, human resources and interpersonal networking.